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Dec 30,  · "Purple shampoo is a mix of direct dye and shampoo, and it was designed to help eliminate that yellow, brassy effect that can eventually show up on highlighted hairThe unique pigment combination of purple and blue direct dyes is formulated to neutralize unwanted yellow undertones, while gently cleansing the hair The formulation is adjusted to a pH level of 45 for effective and longlasting results Say hello to clear, bright and beautiful blonde!Here's a quick tutorial on how to use a purple or blue hair dye to tone brassy orange or yellow hair It often works better than toner as the dye is more pig This Purple To Orange And Yellow Hair Color Transformation Wasn T Easy To Pull Off Allure Purple dye on bleached hair